To strengthen the Greater Downtown Glendale Association’s brand identity and long-term marketing efforts, I organized and executed a lifestyle photoshoot designed to capture the energy, diversity, and everyday charm of the district.

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I partnered with a professional photographer and managed the entire process—from shot list planning and creative direction to casting, scheduling, and local business outreach for location permissions. The goal was to create elevated, authentic visuals that reflect Glendale’s walkability, small business community, and its appeal to families, couples, and young professionals.

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The resulting imagery highlights public spaces, storefronts, and community moments, and now serves as evergreen content for seasonal campaigns, digital ads, website assets, and tourism initiatives. This project helped build a visual foundation the Association can continue to grow from—boosting engagement, foot traffic, and long-term storytelling potential for the district.