This concept project was developed in response to a request from the SuperMush team, who were seeking new ways to expand their social media reach and deepen brand impact.

​

I created a strategic deck exploring how the brand could scale through high-energy, festival-inspired content, partnerships, and digital storytelling—all while staying true to its mission around mental health and functional wellness. The work included mockups for viral-style Reels, branded graphics, influencer concepts, and a broader content and partnership strategy built for organic growth and cultural relevance.

​

As someone passionate about both mental health and community-first marketing, this project felt especially meaningful. It reflects my belief in the power of intentional storytelling to build authentic connection and long-term brand loyalty.