Amour Vert > Holiday Retail Events

For Holiday 2024, I led the planning and execution of localized retail campaigns across 12 Amour Vert store locations. These activations combined seasonal promotions with community engagement to create in-store experiences tailored to each location’s audience.

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In Sausalito, I collaborated with the store manager to support a “Sip & Shop” event in partnership with the Sister Cities nonprofit—featuring curated discounts, local food and wine, and branded event materials. To support all locations, I developed digital and print-ready content kits for store managers, including Instagram assets, flyers, and Eventbrite headers. This approach ensured brand consistency while allowing each store the flexibility to localize their execution.

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The campaign successfully brought together retail and community in a way that was intentional, engaging, and adaptable—supporting foot traffic, brand visibility, and lasting connections with local customers.

Retail Marketing Examples