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Strategic Skills

  • Integrated Marketing

  • Brand Partnerships & Talent Relations

  • Event Marketing & Activation

  • Campaign Strategy

  • Content Strategy & Development

  • Digital & Social Media Marketing

  • Growth Marketing

  • Retention Marketing

Consulting Experience

Greater Downtown Glendale Association​

Marketing & Partnerships Lead

Feb 2024 – Present

Los Angeles, CA

  • Launched digital marketing campaigns that increased reach 575% and boosted engagement 916% within one month

  • Led event marketing for International Women’s Day, doubling ticket sales and driving 248% growth in audience awareness year over year 

  • Spearheaded the Glendale Business Directory project, managing vendor selection, budgeting and timelines in Asana to deliver the resource on schedule and expand online visibility for hundreds of local businesses

  • Manage vendor communication and payment processes, facilitated weekly planning meetings and produced monthly performance reports to keep projects on track and within budget

Amour Vert

Brand Marketing Manager

Oct 2024 – Jan 2025

Los Angeles, CA

  • Unified marketing channels (social, email, retail), increasing engagement 5% and followers 10%

  • Orchestrated promotional campaigns across 12 stores, driving a 30% foot traffic increase and 15% sales uplift during peak seasons

  • Partnered with store managers to create market-specific experiential events, driving incremental local sales growth

  • Negotiated mall marketing placements, improving visibility and increasing regional sales by 10%

Caruso

Events & Brand Experiences Manager

Oct 2023 – Jan 2024

Los Angeles, CA

  • Led seasonal event marketing, attracting 1,000–10,000+ attendees and increasing tenant foot traffic by 25%

  • Managed vendor relations, talent selection, and production timelines to deliver seamless events

  • Executed branded experiences with sponsors, boosting customer engagement by 15%

Jackson Hole International Film Festival (JHIFF)

Marketing Manager

Jul 2023 – Dec 2023

Jackson, WY

  • Developed digital marketing strategy, increasing awareness by 65% and ticket sales by 30%

  • Engaged filmmakers and VIPs to create compelling social media content

  • Secured sponsorships with local vendors and patrons, generating a 20% funding increase

Full-Time Experience

Studio71

Junior Account Executive, Brand Partnerships & Talent

Jul 2022 – Jul 2023

Los Angeles, CA

  • Directed influencer campaigns contributing to $1.2 million in annual sales through strategic brand collaborations

  • Optimized the talent acquisition process through customized talent rosters and campaign strategies, increasing client retention 15%

  • Secured strategic agency and brand partnerships, driving consistent new business growth and account expansion

Acceleration Community of Companies (ACC)

Brand Strategy Coordinator

Jun 2021 – Jun 2022

Los Angeles, CA

  • Implemented integrated marketing campaigns for T-Mobile, HBO, and Nike, contributing to a 25% growth in brand visibility

  • Managed talent partnerships and event execution for HBO Max campaign, earning 1.67B impressions and $1.48M in ad value

  • Developed creative strategies for Coachella activations, driving a 12% increase in audience engagement

Education

University of Michigan

Bachelor of Arts

Sep 2016 – May 2020

Ann Arbor, MI

  • Major in Psychology

  • Minors in Sales & Marketing and Crime & Justice 

  • 3.7 GPA

University of New South Wales

Study Abroad Program

Feb 2019 – May 2019

Sydney, AUS

Technical Proficiencies

  • Marketing Platforms: Google Analytics, Salesforce, Shopify

  • Email & Social: Custom CMS Platforms, Social Media Management Tools 

  • Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva

  • Project Management: Monday.com, Asana, Slack

  • Analytics: Ad Tracking, Campaign Performance Analysis & Reporting

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