Strategic Skills
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Integrated Marketing
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Brand Partnerships & Talent Relations
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Event Marketing & Activation
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Campaign Strategy
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Content Strategy & Development
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Digital & Social Media Marketing
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Growth Marketing
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Retention Marketing
Consulting Experience
HangarFour Creative – DKC News
Influencer Strategist
Nov 2025 – Present
Los Angeles, CA
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Architect multi-channel influencer strategies for Fortune 500 brands, managing 20+ concurrent creator partnerships across entertainment, financial services, and consumer goods verticals
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Build proprietary influencer vetting framework that reduces creator sourcing time 60% and improves campaign performance through strategic audience matching
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Design scalable campaign infrastructure, including SOW templates and performance tracking systems that enable measurable ROI reporting across multiple brand categories
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Present campaign strategies and performance insights to clients through comprehensive decks, while managing content approval workflows and ensuring brand alignment across all creator deliverables
Greater Downtown Glendale Association
Marketing & Partnerships Lead
Feb 2024 – Present
Los Angeles, CA
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Launched digital marketing campaigns that increased reach 575% and boosted engagement 916% within one month
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Led event marketing for International Women’s Day, doubling ticket sales and driving 248% growth in audience awareness year over year
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Spearheaded the Glendale Business Directory project, managing vendor selection, budgeting and timelines in Asana to deliver the resource on schedule and expand online visibility for hundreds of local businesses
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Manage vendor communication and payment processes, facilitated weekly planning meetings and produced monthly performance reports to keep projects on track and within budget
Amour Vert
Brand Marketing Manager
Oct 2024 – Jan 2025
Los Angeles, CA
Unified marketing channels (social, email, retail), increasing engagement 5% and followers 10%
Orchestrated promotional campaigns across 12 stores, driving a 30% foot traffic increase and 15% sales uplift during peak seasons
Partnered with store managers to create market-specific experiential events, driving incremental local sales growth
Negotiated mall marketing placements, improving visibility and increasing regional sales by 10%
Caruso
Events & Brand Experiences Manager
Oct 2023 – Jan 2024
Los Angeles, CA
Led seasonal event marketing, attracting 1,000–10,000+ attendees and increasing tenant foot traffic by 25%
Managed vendor relations, talent selection, and production timelines to deliver seamless events
Executed branded experiences with sponsors, boosting customer engagement by 15%
Jackson Hole International Film Festival (JHIFF)
Marketing Manager
Jul 2023 – Dec 2023
Jackson, WY
Developed digital marketing strategy, increasing awareness by 65% and ticket sales by 30%
Engaged filmmakers and VIPs to create compelling social media content
Secured sponsorships with local vendors and patrons, generating a 20% funding increase
Full-Time Experience
Studio71
Junior Account Executive, Brand Partnerships & Talent
Jul 2022 – Jul 2023
Los Angeles, CA
Directed influencer campaigns contributing to $1.2 million in annual sales through strategic brand collaborations
Optimized the talent acquisition process through customized talent rosters and campaign strategies, increasing client retention 15%
Secured strategic agency and brand partnerships, driving consistent new business growth and account expansion
Acceleration Community of Companies (ACC)
Brand Strategy Coordinator
Jun 2021 – Jun 2022
Los Angeles, CA
Implemented integrated marketing campaigns for T-Mobile, HBO, and Nike, contributing to a 25% growth in brand visibility
Managed talent partnerships and event execution for HBO Max campaign, earning 1.67B impressions and $1.48M in ad value
Developed creative strategies for Coachella activations, driving a 12% increase in audience engagement
Education
University of Michigan
Bachelor of Arts
Sep 2016 – May 2020
Ann Arbor, MI
Major in Psychology
Minors in Sales & Marketing and Crime & Justice
3.7 GPA
University of New South Wales
Study Abroad Program
Feb 2019 – May 2019
Sydney, AUS
Technical Proficiencies
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Marketing Platforms: Google Analytics, Salesforce, Shopify, Sprout Social, Traackr, CreatorIQ, Cohley
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Creative Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, Express), Canva
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Project Management & Productivity: Asana, Monday.com, Slack, Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, Teams)
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Analytics: Ad Tracking, Campaign Performance Analysis & Reporting