Since February of 2024, I’ve led content strategy and social media growth for the Greater Downtown Glendale Association. When I first stepped in, their digital channels were underutilized, inconsistent, and lacked a clear voice. I set out to change that by creating original content, implementing a strategic posting cadence, and tapping into key community partnerships to expand reach and relevance.

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On Instagram, reach grew from approximately 1,800 to over 21,000 per campaign cycle, with video views increasing from under 10K to nearly 70K. Engagement and account growth continued month-over-month—even outside of major events—due to consistent messaging, elevated visuals, and interactive content.

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Facebook performance also improved, with reach growing from around 3.2K to 4K+ and community engagement strengthened through event coverage, shared content, and strategic tagging.

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This ongoing work reflects more than just platform management—it demonstrates my ability to build a brand voice from the ground up, cultivate community-driven content, and generate measurable growth for a public-facing organization.