In Spring of 2024, I proposed and led a rebrand for the Greater Downtown Glendale Association, recognizing the need for an identity that better reflected the district’s evolution—its growth, energy, and cultural diversity.

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I collaborated with the district team and a contracted designer to explore creative directions, refine messaging, and present multiple branding options. Throughout the process, I helped align stakeholders around a cohesive vision for the brand’s future—balancing local relevance with a fresh, modern look.

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The final brand system now serves as the foundation for all marketing, digital, and community-facing materials. It has helped position the neighborhood as a vibrant, welcoming destination for both locals and visitors.